The World Petroleum Council (WPC) has announced that it will operate under the new name WPC Energy, the World Petroleum Council for Energy. WPC announced this change, a new visual identity and a new brand strategy in Canada, at a recent congress in the city of Calgary. They decided to take this step because of expanding their focus on new energy trends and a more comprehensive overview of energy in these dynamic times.
The move reflects a broadening of the organization's focus to drive global impact on a low-carbon energy system through a diverse and sustainable mix of energy sources. The organization will be represented by a new logo and a new slogan: World Forum for Energy Transformation.
WPC Energy is conducting an ongoing strategic review to facilitate dialogue and foster connections across all parts of the energy landscape, said Pedro Miras Salamanca, president of WPC Energy.
"We advocate that all energies and technologies must be embraced to meet the challenge of energizing the planet in a responsible manner." As our business strategy changes, so does our brand strategy — and as such this represents the most significant change to our identity in our 90-year history,” he said.
The rebranding project was undertaken during 2023 in a joint approach led by the renowned company Interbrand, the world's leading brand consultancy.
WPC Energy was founded in 1933 as a non-political organization with charitable status in the UK and NGO accreditation by the United Nations. WPC Energy organizes the world's largest oil and gas congress every three years, covering all aspects of the energy industry, including managing its social, economic and environmental impact.
